NEREN is now PrimeMLS

New name, branding conveys first multistate MLS customer mission, culture

CONCORD, N.H., April 4, 2023 /PRNewswire/ — America’s first complete multistate Multiple Listing Service with members in seven states is now PrimeMLS. Formerly NEREN (New England Real Estate Network), originally formed in 1994, the PrimeMLS new brand and name best captures its mission “to remain a collaborative leader among MLSs,” according to its leaders.

On March 21, went live in a move that best reflects the MLS in a rapidly changing real estate industry. Currently serving 12,000+ subscribers — including real estate agents and brokers in New Hampshire, Vermont, Maine, Massachusetts, Rhode Island, Connecticut and New York — PrimeMLS is known for its award-winning customer service, training, and support.

“The word ‘prime’ has been part of our DNA for a long time,” said Chad Jacobson, CEO of PrimeMLS. “We have been the prime model of collaboration within the MLS industry for decades – home to more than two dozen local Realtor organizations. And now our name no longer ties us to a geographic location, but instead embodies our desire to be the best at what we do – and that’s taking care of our subscribers to help them succeed in their businesses,” he added.

A former broker-associate and technology leader at RE/MAX in Vermont before joining NEREN in 2015, Jacobson notes PrimeMLS is well-positioned for the future. “We are the ‘prime’ or first choice MLS for many of our members, and our goal is to be the ‘prime’ or best MLS in the country as measured by customer service, training, and support,” Jacobson added when describing his member-centric MLS. 

Jim Bellville, 2023 President and PrimeMLS Board Member, added, “PrimeMLS delivers the most comprehensive, accurate, reliable and timely real estate data to its participant members and their agents to power their success.” Bellville notes the growth of PrimeMLS “is a direct effect of having a staff that is on the cutting edge of the best and most robust real estate tools for our members while delivering world class customer service.”

With the MLS industry changing, Jacobson adds that PrimeMLS is embracing its new brand to find ways to serve its members better, which begins with unlocking geographic boundaries.

“Our new name PrimeMLS raises the bar, and we will live up to its promise by delivering pristine data in all of our markets along with the products and services our subscribers need to not only survive market shifts but help them thrive,” he said.

What makes PrimeMLS prime?

“Becoming PrimeMLS,” says Jacobson, started by asking, “What makes us prime?”

Jacobson explains that “prime” is a common real estate term: prime location, prime condition, prime property, prime value, prime construction, etc. “While prime conveys being the best, it also means ready for action and ready to lead. At its root, prime stands for a new beginning, as it comes from the Latin ‘prima’ hora or first hour and dates to Middle English (1150 to 1450). For all these reasons, PrimeMLS best describes our culture and who we are today,” he said.

PrimeMLS Products and Services

PrimeMLS runs on one of the most powerful MLS platforms in the business, Paragon from Black Knight. PrimeMLS also offers its subscribers an array of best-in-class technology, including Paragon (MLS system), Paragon Connect (mobile option), Affiliate Connect (connects members to lenders, title companies, contractors, insurance firms, attorneys and more), CRS (public records/tax data across all of New England and New York), RentSpree (rental listings), Showingly (showing management), Cubicasa (floor plans), Cartofront (flood zone and insurance data), Symba (CRM and financial management) Property Panorama (virtual tours and digital marketing), Safe Showings (agent safety app), Elevate (CRM, IDX and social media), RatePlug (mortgage related data), Supra (lockbox), GenuisPrice (CMA tool), (commercial real estate website) and (residential real estate website).

As a shareholder-owned organization, PrimeMLS local associations include:

Addison County BOR
Capital Region BOR
Contoocook Valley BOR
Crown Point BOR
Granite State South BOR
Greater Claremont BOR
Greater Newburyport Realtors
Green Mountain AOR
Lakes Region BOR
Lamoille Area BOR
Manchester/Nashua BOR
Monadnock Region BOR
New Hampshire Commercial Investment BOR
North Country BOR
Northwest Vermont Realtor Association
Orleans County BOR
Seacoast BOR
South Central Vermont BOR
Southern Vermont AOR
Strafford County BOR
Sunapee Region BOR
The Northeast AOR
Upper Valley BOR
White Mountain BOR
Windsor County BOR

About PrimeMLS

PrimeMLS is America’s first complete multistate Multiple Listing Services with members in seven states, including New Hampshire, Vermont, Maine, Massachusetts, Rhode Island, Connecticut, and portions of New York. A proven industry leader with its member-centric, collaborative approach, PrimeMLS delivers the most comprehensive, accurate, reliable, and timely real estate information to help agents and brokers best serve their clients. Formed in 1994, PrimeMLS (formerly NEREN) prides itself on delivering award-winning customer service, training, and support to help its 12,000+ subscribers succeed. Discover more at and

Contact: Kevin Hawkins
(206) 866-1220